My Blog Posts

2014 26/Jul

I typically dislike it when creatives use the negative to sell a product, as often times the ideas aren’t as sophisticated and rely on immature or brash imagery and tone to share a message. It can be funny, sure, but also can leave a neutral or sour taste about the brand. The Mayhem character is […]

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2014 5/May

What I find especially successful about this campaign is a combination of well thought-out factors. One, the casting couldn’t have been more spot on. Dean Winters—from shows like Oz and 30 Rock—really epitomizes the Mayhem persona. He wears a suit but looks like he just got out of a bar fight. He’s calm and straightforward […]

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2014 4/May

From July 14-17, the Order of Architects in Torino organized the 2011 Architettura in Città Festival. Art, cinema, theater, dance, literature, photography and music dialogue with architecture, design and the city, through projects by over 50 cultural organizations from Torino and its province.  We took care of the mounting for the Infopoint at the majestic […]

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2014 4/May
My take on this is that the speeds of the Calatrava "Brise Soleil" opening and the wind turbines are OK because, like a lot of elements in this work, they are done as if shot in time lapse.
TOM MCRIDE
2014 4/May

This identity inspiration book series is always a great collection of contemporary logos and can be found in designer and agency bookshelves everywhere. So it is a great honor to have one of my logos published within its covers.

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2014 28/Apr
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From July 14-17, the Order of Architects in Torino organized the 2011 Architettura in Città Festival. Art, cinema, theater, dance, literature, photography and music dialogue with architecture, design and the city, through projects by over 50 cultural organizations from Torino and its province. We took care of the mounting for the Infopoint at the majestic […]

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